To take effect in 2016. Couple thoughts…

1. UA clearly isn’t playing around. Wisconsin isn’t Notre Dame or OSU but it’s a serious, high level Big Ten program. That’s a definite win for the company. Nike doesn’t have much to worry about just yet but Adidas? I think their position as the clear #2 is not assured going forward. I would expect UA to continue to be competitive in these school deals.

2. I haven’t looked at any Badger boards to confirm this but I’m guessing at least a few fans are wishing they would have been able to make this move a year ago…might have been able to keep Diamond Stone at home 😉